You can get away with a three-letter initialism as a product name, but if you try to stretch it to five, you're sunk. HD DVD? It never really had a chance, particularly when it was up against a snappy futuristic-sounding name like Blu-Ray. If the Jetsons had decided to get a second dog to keep Astro company, they would have named it Blu-Ray.
This was kinda my perspective on the matter from day one. Blu-Ray sounds awesome. HD-DVD sounds like a bad stutter.
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