Rex at Fimoculous interviews Adrian Holovaty of EveryBlock. I was especially taken with this answer Adrian gave to Rex's question about adding user-generated content or social networking to his fine, fine maps + news site:
If we'd launched with awesome reader-contributed content features, that's all that people would be talking about. 'EveryBlock: a user-generated news site!' People are very quick to make judgments about a Web site, pigeonholing it into some generic 'user-generated' or 'Web 2.0' bucket. I wanted to send the message that our focus is on providing a newspaper for your block. The tone was set. Any subsequent features that we add -- whether they involve local voices or not -- are in support of that core goal.