Starting Wednesday, owners of these Apple devices can download a free application, Kindle for iPhone and iPod Touch, from Apple’s App Store. The software will give them full access to the 240,000 e-books for sale on Amazon.com, which include a majority of best sellers.
The move comes a week after Amazon started shipping the updated version of its Kindle reading device. It signals that the company may be more interested in becoming the pre-eminent retailer of e-books than in being the top manufacturer of reading devices.
But Amazon said that it sees its Kindle reader and devices like the iPhone as complementary, and that people will use their mobile phones to read books only for short periods, such as while waiting in grocery store lines.
‘We think the iPhone can be a great companion device for customers who are caught without their Kindle,’ said Ian Freed, Amazon’s vice president in charge of the Kindle. [emphasis mine]
Mr. Freed said people would still turn to stand-alone reading devices like the $359 Kindle when they want to read digital books for hours at a time. He also said that the experience of using the new iPhone application might persuade people to buy a Kindle, which has much longer battery life than the iPhone and a screen better suited for reading.
I think is pretty cool, and can potentially benefit everybody -- if reading e-books on the iPhone takes off, iTunes could make a play for the market. In the meantime, it might even help them sell some iPhones -- for Apple, the money's in the hardware. Meanwhile, Amazon gets to take a crack at a bunch of readers who can now read e-books on a device that, whatever its relative limitations for reading, is one they already own.
As the only Kindle-less Snarkmaster, let me say this: I'd really like a freeware Kindle Reader for my MacBook Pro. I like to read to relax, sure; but I also like to read where I do my work (a good deal of which involves reading books). I'm sure whatever prohibitions you'd wind up having to put on the books (no cut-and-pasting?) would make the experience stink. But it is one I would be willing to accept.
Let me put forward this thesis. There will be a lot of portable digital reading devices in the near future: dedicated readers, phones and PDAs, digital paper that you can wad up and throw away, tiny projectors that can use any sufficiently bright surface. But the most important one is and will continue to be the laptop computer. People in the electronic reading business need to continue to think about how they can make that experience both better and sustainable.
And let me also advance thesis #2: Don't let the race to greater portability convince you that this is the end of the game. We need software and hardware that take advantage of BIG reading surfaces -- from the TV-sized screen in your kitchen or living room to Penn Station and the Library of Congress. We don't all always read tucked away in our own private worlds, nor should we -- sometimes reading needs to be a spectacle, on a big public wall, where you can always be dimly aware of it, where it can't ever be fully ignored.